Monday, February 11, 2008


How often do you read research and think "so what" or better stated when did you last see some really strong applied research? Too often the researcher (and I have been guilty of this) goes ahead a researchers what they want to know about rather than something that is worthwhile. I was speaking to an interntional soccer coach the other day and I asked what would you like to know from research. Sounds simple but it was interesting because I know someone is doing performance analysis with his team with GPS but he said much of the information is not relevant to him. So it struck me that if the research must be applied, we must speak to the people at the coal face and we must produce research that will make a difference.

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